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Our Philosophy
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For centuries, the Dead Sea has intrigued people with its therapeutic nature and miraculous wonders. At the lowest point on earth lies the highest mineral concentration in the world, with unparalleled compositions unique to this body of water. On its shores we reside, bringing you closer to nature’s riches, abundant in 21 minerals including Calcium, Potassium, and Magnesium. As the only ones unearthing the living wonders of the Dead Sea, we at numeira offer you nourishing salt, rejuvenating mud, and soothing oil, all from the depths of our home, Jordan.
The inspiration for our name comes from Jordan’s long preserved archaeological site of Numeira, situated in the southern area of the Dead Sea. We aim to pay homage to this historical treasure that has remarkably sustained substantial remains from the early Bronze Age. A town rich in history, Numeira yields unparalleled evidence and a wealth of information on roughly fifteen generations that inhabited and cultivated its land. Adjacent to the site is the beautiful Wadi of Numeira, characterized by its magical atmosphere and colorful rocky mountains. It serves to us as a reminder of the pristine natural environment and the importance of preserving and respecting its authenticity.
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Our Promises
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Dead Sea authenticity
Numeira offers 100% natural ingredients from the Dead Sea, renowned for their optimal mineral richness. Our salt crystals are pure, authentic, and sustainably harvested from the Dead Sea.
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Quality assured
Produced in our GMP-certified facility along the southern shores of the Dead Sea, our products are vegan, clean, and cruelty-free (certified by PETA), and crafted with meticulous care to ensure the highest quality.
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Rooted
Numeira resides on the Dead Sea Southern shores since 1997, experts in the Dead Sea and its minerals, a subsidiary of Arab Potash Company (APC). Numeira holds exclusive mining rights to heartfully harvest these rich minerals from the Dead Sea.
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Locally hearted
Our people who fill, seal, and pack Numeira products are from the local community in Al-Ghor Safi, near the Dead Sea. Since 1997, we have been committed to supporting our area and its people, and we will continue our Journey together.